Rust and Energy Consumption

I came across a paper a while back on Energy Efficiency across Programming Languages(https://greenlab.di.uminho.pt/wp-content/uploads/2017/09/paperSLE.pdf) that puts Rust in a good position.

It’s an interesting perspective, to be aware of energy consumption of the things we build, specially now that the climate change affects us in our everyday lives.

Finding the right balance between product features that businesses requires and efficient code, without falling into premature optimization, is ask too much of our busy work. Maybe Rust can help with that?